With: Matthew Lingard, UXC Eclipse
Shoppers today expect more tailored and personalized experiences across all devices. However, the most communication and commerce touch points that emerge, the more data retailers need to sift through and apply to their engagement strategies. In this episode of TouchPoints TV, Matthew Lingard, SVP of BI/Analytics at UXC Eclipse, discusses how new technology is changing the way retailers engage with consumers and how they can use data analytics more effectively to create the personalized experience that shoppers expect.
Shoppers today expect more tailored and personalized experiences across all devices. However, the most communication and commerce touch points that emerge, the more data retailers need to sift through and apply to their engagement strategies. In this episode of TouchPoints TV, Matthew Lingard, SVP of BI/Analytics at UXC Eclipse, discusses how new technology is changing the way retailers engage with consumers and how they can use data analytics more effectively to create the personalized experience that shoppers expect.
