New Balance is celebrating the opening of its first West Coast flagship, a 4,400 square-foot, two-level space at The Grove in Los Angeles.
“The Grove flagship marks a defining moment for New Balance on the West Coast,” said Tracy Knauer, SVP, North America, in a statement. “More than a store, it is a powerful expression of our premium brand — deepening our connection to the dynamic Los Angeles market by bringing together elevated storytelling, authentic athlete and ambassador connections and inspiring experiences that help consumers discover their personal style. The location sets a new benchmark for New Balance retail while keeping the consumer at the center of everything we do.”
Photo: New Balance.
The space builds on the successful flagship concept established in other major cities such as London, Tokyo, and New York City. The store features:
- A two-story curved staircase and feature wall dedicated to New Balance athletes.
- Custom seating and a community gathering area at the store entrance.
- Extensive floor-to-ceiling windows.
- A dedicated room highlighting New Balance’s Made in USA collection.
- Extended lifestyle and running footwear walls displaying the brand’s full product range.
Photo: New Balance.
To celebrate the opening, New Balance is debuting the Night Lights Pack, featuring the ABZORB 2000, 740, 9060R and FuelCell Rebel v5 in new colorways. The collection launches exclusively at the grand opening of New Balance at The Grove on July 30, and will be available globally on newbalance.com beginning August 1, 2026.
Photo: New Balance.
Headquartered in Boston, New Balance reported worldwide sales of $9.2 billion in 2025. There are approximately 1,570 New Balance retail locations across the United States, and the company owns five athletic footwear factories in New England and one in Flimby, U.K.
