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Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content
Hy-Vee is implementing Samsung Ads to support its retail media strategy. Brand marketing teams will now be able…
News October 13Dollar General Brings Back Former CEO to ‘Restore Stability’
Dollar General has asked former CEO Todd Vasos to step back into the leadership role. Vasos is replacing…
News October 13How Bask Suncare is Leaning into the Newness of Instagram’s Threads
Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched…
Features October 138-Second Attention Spans and Short Videos: The Future of Video-First Marketing
The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans,…
Executive Viewpoints October 13Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering
Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO…
News October 12With Addition of Petco, Happy Returns Network Surpasses 10,000 Locations
After a successful trial, Petco is expanding its partnership with PayPal-owned reverse logistics solution Happy Returns to all…
News October 12AI-Generated Product Recommendations Power Amazon’s Fall Prime Event
Sales during Amazon’s Prime Big Deal Days, the now-annual fall member sale event, were significant but essentially flat…
News October 12Eight Brands Fight Back Against ‘Luxury Tax’ on Menstrual Products
Eight feminine care brands in the menstrual hygiene space have converged to create The Tampon Tax Back Coalition,…
News October 12Walmart Launches New Certification Program to Teach Advertisers About Retail Media Offerings
Walmart Connect, the retailer’s retail media arm, has launched a new certification program to help advertisers of all…
News October 12












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