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Girls in Hanna Andersson dresses.

Hanna Andersson’s Secret Digital Sauce: Personal Shoppers and a Relentless Focus on the Customer

The decision to close all its stores in 2020 could have been seen as a rare failure for…

Features November 26
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Three Things Consumers Value More than Price When Choosing a Brand

Money isn’t the only thing that makes the world go ‘round. There are many reasons why consumers choose…

Executive Viewpoints November 26
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Mango Plans to Operate 42 U.S. Stores by Year End, 20+ More in 2025

Moving toward its goal of making the U.S. one of its three main markets by 2026, Mango plans…

News November 25
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E.l.f. leans into sports fandom for its holiday campaign.

E.l.f. Leans into Sports Fandom with Holiday Campaign Debuting During Macy’s Parade

E.l.f. Cosmetics will once again tap into the universality of sports in its new multi-platform campaign, “Eyes. Lips.…

News November 25
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How Top Retailers Prevent Black Friday Website Disasters: a Cross-Team Approach

Several years ago, during the Super Bowl, I was working at a small startup when my CTO came…

Executive Viewpoints November 25
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What Makes Anthropologie Stores So Special?

Featuring: Mindy Massey, Global Executive Director of Retail, Anthropologie Group Anthropologie has developed a truly distinct in-store experience;…

Podcast November 25
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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,900 Target Stores

If you’ve recently been to the beach, or maybe a kids’ baseball or soccer game, you’ve likely seen…

Features November 25
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Puma Brings Immersive Entertainment Flagship to Las Vegas

Puma has unveiled a new flagship concept that includes activations, customization services and other tech-powered elements. Located at…

News November 22
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BJ’s to Raise Membership Fees for First Time in Seven Years

BJ’s Wholesale Club will raise its annual membership fees by $5 to $60 per year, and its Club+…

News November 22
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