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Beneath the Bid: Understanding the Full Depth of CPC Bid Strategy to Optimize Retail Media
It’s no secret that mastering retail media search advertising empowers brands to drive highly qualified traffic, optimize ad…
Executive Viewpoints October 15Gaining a Holiday Edge with Digital Revolving Credit
The world is certainly embracing digital transactions. Recent statistics show that 2.71 billion people have been shopping online…
Executive Viewpoints October 14The Key to Connecting with Gen Z: Plug into Their Fandom
As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly…
Features October 14How Community Involvement Influences Commerce
Featuring: Allen Warch, VP, Food & Fresh Merchandising, Dollar General | Jenny Maloney, Global-Americas Strategic Accounts Manager, Bayer…
Podcast October 14United Coffee House Rewind
The latest edition of Indian restaurant chain United Coffee House aims to bring this historic brand into the…
News October 11Walmart Invests in 74 Rooftop Solar Projects in Maryland and Illinois
Walmart will work with Solar Landscape to support 74 commercial rooftop solar projects that are expected to come…
News October 11Frito-Lay Thinks Out of the Bag with New Doritos Restaurant
CPG brands have been trying a lot of new things to connect directly with their consumers, including DTC…
News October 117-Eleven Parent Plans Corporate Restructuring to Sharpen Focus on Convenience Business
Seven & i Holdings, parent company of 7-Eleven, plans to create a new holding company for its supermarkets,…
News October 11Save A Lot Launches First-Ever Rewards Program
Grocery chain Save A Lot has debuted its first-ever loyalty program — Save A Lot Rewards. Available via…
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