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Gamification Offers Measureable Results For Marketing And Engagement

Many retailers utilize social media and mobile marketing tactics to build two-way communication with consumers, increase loyalty and…

Intent to Buy Cartoon #1: Purchase History This is the first in Baynote’s ten-part series of cartoons by…

Google Reveals Secrets To Multichannel Optimization

Today’s consumers are researching products and potential purchases online, via mobile and tablet devices, and through social recommendations.…

Taking A Bite From The Mobile Industry Times are changing and retailers who fail to meet the needs…

Microsoft Spotlights Customer Successes At 2012 Dynamics Convergence Conference

  The growing importance of multichannel retailing and customer relationship management were hot topics at this year’s Microsoft…

Best Buy, Gilt Groupe And HSN Lead The Pack In Gamification

This is Part III of “Gamification In Retail,” a four-part series discussing the growth of gamification: what it…

Designing The Next Generation Of Wireless Retail Spaces

“I think we are most interested in the idea of shopping as a new kind of public space.…

VICS Item Level RFID Initiative Leads Charge To Retailing’s Future

Let’s flip the page back to June 2010, when VICS held a meeting in San Antonio and the…

Stella Nova Mobile Retail Framework Integrates Multichannel Commerce

As mobile commerce continues to grow at a rapid pace, today’s mobile shoppers increasingly demand a seamless store…