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Conversion Testing And Shopping Psychology

If you want to increase sales of your product online, consider using tried and true tactics from brick…

Executive Viewpoints July 3
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SAP Launches Mobile Suite To Optimize In-Store Experience

The emergence of the in-store mobile shopper has been a startling challenge for retailers. Empowered with mobile technology…

News July 3
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MasterCard Partners With shopkick To Offer In-Store Shopping Incentives

MasterCard announced its partnership with shopkick, an instant shopping rewards program, to allow cardholders to earn valuable rewards…

News July 3
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Andrews Distributing Rolls-Out Mobile Solution To Increase Work Productivity

Andrews Distributing, a U.S. beer distributor serving retail accounts in 38 Texas counties, has implemented MobiControl, a Mobile…

News July 3
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How Brands Use Multi-Sensory Techniques To Pique Consumers’ Interest

As competition in the retail industry continues to soar, retailers are diving into savvy consumers’ five senses to…

News July 2
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TouchPoints TV: Brad Klaus, Extole

  Brad Klaus, Extole Retailers are moving in droves to social sites to boost shopper engagement, and drive…

News July 2
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L’Oreal USA Quadruples User-Generated Content With Social Q&A

Today’s shoppers are turning to their peers across social networks to learn more about potential purchases. As a…

News June 29
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Intent to Buy Cartoon #7: Buying Guide

   Past purchase data has its limitations – especially when it comes to new customers who don’t yet…

Executive Viewpoints June 29
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New Study Spotlights Growth Potential For Pinterest-Savvy Retailers

Today’s consumers are utilizing more interactive and visual channels to learn about brands, items and trends. Pinterest, for…

News June 28
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