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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the…

Executive Viewpoints November 27
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New advertising experiences will debut on NBC’s Sunday Night Football game Thanksgiving Day, featuring a showoff between the Green Bay Packers and Miami Dolphins.

Walmart, NBCU to Kick Off Shoppable Live Sports Partnership with Thanksgiving Game

NBCUniversal and Walmart have collaborated on a series of new shoppable TV experiences and measurement capabilities for the…

News November 26
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Walmart Joins Growing List of Brands Backtracking on DEI Initiatives

Walmart, the world’s largest retailer, is rolling back a number of its diversity, equity and inclusion (DEI) initiatives,…

News November 26
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True Religion Sweetens Loyalty Program with ‘Can’t Buy’ Experiences

True Religion has rebranded and retooled its loyalty program ahead of the holiday shopping season. Formerly known as…

News November 26
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La-Z-Boy Embraces Experiential Retail in New Chicago Store

La-Z-Boy has opened a 12,600-square-foot showroom in Chicago’s Lincoln Park neighborhood designed to immerse customers in the transformational…

News November 26
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Struggling Kohl’s Snags Michaels CEO to Lead Company

Kohl’s has named Ashley Buchanan, CEO of Michaels, as its new CEO, effective Jan. 15, 2025. Current Kohl’s…

News November 26
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UPDATE: Big Lots Sale to Investment Firm Approved, Paving the Way for a ‘New Phase’

[Update from Nov. 26, 2024] Big Lots has received court approval for the sale of all of its…

News November 26
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Hanna Andersson’s Secret Digital Sauce: Personal Shoppers and a Relentless Focus on the Customer

The decision to close all its stores in 2020 could have been seen as a rare failure for…

Features November 26
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Three Things Consumers Value More than Price When Choosing a Brand

Money isn’t the only thing that makes the world go ‘round. There are many reasons why consumers choose…

Executive Viewpoints November 26
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