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Convert More Site Visitors To Customers With High-Impact Targeting
Progressive businesses are re-inventing engagement strategies by steering away from a “one-size-fits-all” approach and instead are tailoring interactions based…
Executive Viewpoints October 24eBay Unveils New Marketplace Features
eBay has introduced new updates to its Marketplace, including: more diverse collections and curators, as well as a…
News October 24Advance Auto Parts Boosts Conversions With Referral Marketing Program
When looking to complete a purchase, consumers look for advice from the people they know and trust before…
News October 23Beyond Stores Engages Savvy Shoppers With PriceWaiter
Consumers spend approximately 79 days researching a major purchase, with 80% of these consumers starting the process online,…
News October 23Social Commerce: It’s About The Experience, Not The Sale
By Alicia Fiorletta, Senior Editor A while back, we were hearing a lot about the concept of social…
Executive Viewpoints October 23Top 10 Ways Connected Retailers Can See Black During The 2013 Holiday Season And Beyond
Cisco has always been keenly interested in the impact of the Internet on society. We have watched through…
Executive Viewpoints October 23Big Data Marketing…Are We There Yet?
For months, a multitude of article headlines have been spotlighting the need to “tackle Big Data,” and it…
Executive Viewpoints October 22The Mobile-Influenced In-Store Experience
Following is Part 1 of a 2-part feature examining the role of mobility in the in-store customer journey.…
News October 22PINCHme Digital Product Sampling Offers Improved Consumer Targeting
For years brand marketers have used product sampling to introduce new products and solicit consumer feedback. That technique…
News October 22Top Stories
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