Holiday ThinkTank

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DTC suncare brand Bask has seen success on Threads by leaning into playful and conversational strategies that drive community engagement.
Features October 13

How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads…

CVS CarePass members enjoy free same- or next-day delivery.
Features October 12

Fickle Consumers? CVS Prescribes its CarePass Paid Loyalty Program

When asked the first thing that comes to mind when one thinks of CVS, chances…

Gem Shopping Network (GSN) uses fractional payments from SplitIt to make the purchase process more flexible for consumers buying high-ticket, fine jewelry.
Features October 11

How GSN Makes Buying Fine Jewelry Friction-Free and Fiscally Responsible

Fractional payments powered by SplitIt make buying fine jewelry from Gem Shopping Network easier for…

Liquid Death has taken the world by storm. But what is really driving the brand's growth? We explore the strategies and tactics that have made a splash.
Features October 6

Inside Liquid Death’s Killer Growth Playbook

For some, Liquid Death represents an exciting and inspiring example of a CPG brand rewriting…

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