PacSun Hires Former Guess Exec As SVP And CMO

PacSun has hired Amber Fredman-Tarshis to take over as SVP and CMO of the company. Fredman-Tarshis was most recently the CMO at Guess?, and has previously served in executive marketing roles at Discovery Communications, Victoria’s Secret and Warner Bros.

In her role, Fredman-Tarshis will work closely with the PacSun leadership team to strengthen the retailer’s brand and develop new ways to reach its target demographic of consumers 17 to 24 years old. She will report directly to Gary Schoenfeld, President and CEO of PacSun.

“Much of my career has been focused on creating emotional connections with consumers and telling great stories that bring brands to life,” Fredman-Tarshis said. “I look forward to developing the brand’s positioning and celebrating the incredible stories PacSun has to share.”