The Yankee Candle Company will operate five pop-up shops through the end of 2023 to spotlight its top-selling seasonal fragrances. Customers can now visit the stores to experience the Yankee Candle Bright Lights holiday collection before it officially launches at the end of October.
The pop-ups are located in:
- Williamsburg Premium Outlets, Williamsburg, Va.;
- The Shoppes ta Farmington Valley, Canton, Conn.;
- Harlem Irving Plaza, Norridge, Ill.;
- Tanger Outlets, Sevierville, Tenn.; and
- Summit at Fritz Farm, Lexington, Ky.
- The pop-ups will feature the retailer’s WoodWick fragrances and Chesapeake Bay Candles, multiple promotions and 75% off sale/warehouse items in select stores.
“We know for many of our consumers, seasonal fragrances are a big part of the holiday season,” said Michelle Favaloro, VP of Home Fragrance at Yankee Candle parent company Newell Brands in a statement. “We’re excited to bring a unique hands-on shopping experience to new markets, allowing consumer to experience and try new fragrances in person.”
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