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Thomas Pink Taps RFID For Real-Time Shopper And Product Tracking

Thomas Pink has deployed a digital solution that will allow the luxury apparel retailer to track the movement of both people and products around its New York City store with the help of RFID and Internet of Things (IoT) multi-sensors.

The Acuitas Digital IoT platform includes RFID sensors to provide real-time inventory visibility and movement tracking of merchandise. Video sensors provide Thomas Pink with insights around customer behavior, including movement around the store, merchandising effectiveness and overall store performance.

The solution is designed to improve store operations, in-stock availability and the customer experience. For example, if a customer picks up a men’s shirt, carries it elsewhere in the store and then abandons it for another product, the next shopper looking for the shirt may not be able to find it, and a sales associate will be tied up searching for the desired item. The Acuitas solution provides the Thomas Pink sales associate with that item’s exact location. Additionally, if the garment sold is the last one of its style and size in-store, the solution can immediately alert an associate to place a replenishment order, rather than waiting until the end of the day for a stock check.

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The Acuitas Digital IoT platform is being deployed by BT, a member of the Acuitas Digital Alliance. This group, launched in January 2016, includes BT, Intel, RetailNext, NexGen Packaging, SATO Global Solutions and Valmarc Corp.

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