Target Partners with FAO Schwarz on Exclusive Toy Collection

Target is partnering with famed toy retailer FAO Schwarz on an exclusive 70-piece toy collection for the holiday season. The collection will be available at Target stores nationwide, on and at the FAO Schwarz store in New York, which also will carry more than 300 items from exclusive Target brands such as Cat & Jack and Pillowfort.

Target also announced its largest-ever Bullseye’s Top Toys list this year: 50 of the season’s most anticipated toys, including 19 exclusive toys from brands such as Disney, L.O.L. Surprise! and LEGO. With deals starting this month, shoppers will find toys starting at just $20.

“This year’s exclusive FAO Schwarz collection and our largest Bullseye’s Top Toys list ever provides something new and exciting for kids of all ages, all at an incredible value,” said Christina Hennington, EVP and CMO of Target in a statement. “We also recognize our guests have a lot to think about this holiday season, and we hope they find comfort in the safe, easy experiences we’ve created, whether shopping in our stores or using one of our convenient fulfillment options.”   

Additionally, Target is donating $2 to Toys for Tots for every Top Toy purchased, up to a total of $1 million. Target Circle members also can vote to direct Target’s community giving funds to support the organization.


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