ShopperTrak has acquired ReTel Technologies, a provider of hybrid video auditing solutions and advanced shopper analysis. ShopperTrak will integrate the ReTel technology with the ShopperTrak Managed Service to help retailers compare sales associate behavior and improve the customer experience, according to a ShopperTrak press release. Combined with the ShopperTrak core offerings, the new solution will provide retailers with rapid access to customer demographics, queue analysis, speed-of-service and sales process effectiveness. according to ShopperTrak.
“ReTel’s technology serves as an ideal complement to our industry-leading people counting service,” said Ed Marcheselli, Chief Marketing Officer for ShopperTrak. “In addition to our existing suite of retail traffic analytics, ShopperTrak will be offering insight into store performance factors that directly affect both the customer’s experience and the retailer’s revenue.”