Breast Cancer Awareness Month began on October 1, and Shoe Carnival is raising awareness by selling pink wristbands in all domestic locations throughout the month.
In each of its 396 stores nationwide, Shoe Carnival is encouraging consumers to contribute money to breast cancer research by purchasing the wristbands for $1 each. Last year, Shoe Carnival raised more than $100,000 for the cause.
“Families are the core of our business, they are the people we serve and the people that have helped us grow into who we are; Breast Cancer touches so many of those families lives,” said Cliff Sifford, CEO of Shoe Carnival. “We are very excited to participate in the search for a cure, and hope to surpass the amount we were able to donate last year.”
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