Birchbox Campaigns Target Broader Swath Of Potential Beauty Consumers
Birchbox is shifting its focus away from the typical beauty connoisseur in new campaign messages, instead opting to…
News October 29
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9 Email Campaign Strategies Every Retailer Should Be Using
While multi-channel marketing campaigns will drive the richest and most effective customer engagement strategy, email is still a…
Executive Viewpoints June 26Should The Holiday Cup ‘Controversy’ Concern Starbucks?
In celebration of the upcoming holiday season, Starbucks unveiled a new green cup design featuring a mosaic of…
Executive Viewpoints November 9
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
‘Ace Is The Place’ That Delivers Comical Twists On Iconic Ad Campaign
Ace Hardware has launched an advertising campaign that puts a twist on its familiar “Ace Is The Place”…
Features April 15Pitney Bowes Debuts Biggest Ad Campaign In 20 Years
Pitney Bowes has launched its first large-scale advertising campaign in more than 20 years. This represents the company’s…
News January 13Shoe Carnival Raises Breast Cancer Awareness With Pink Wristbands
Breast Cancer Awareness Month began on October 1, and Shoe Carnival is raising awareness by selling pink wristbands…
News October 7
Finding The Right Audience With Social Analysis
The World Cup dominated the news this summer, even in publications that don’t typically cover sporting events. Despite…
Executive Viewpoints September 15Texas A&M Partners With Knights Apparel For Back-To-College Roadshow
Texas A&M University is partnering with collegiate apparel supplier Knights Apparel on the Costco Back-To-College Roadshow. During the…
News September 3Bonobos Drives User-Generated Content With #Pantsformation Contest
Forward-thinking retailers are immersed in social media to drive engagement and communication among target consumers. Bonobos, a notable…
News September 13Top Stories
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