Kroger Cooks Up Shopping Integration with GE Appliances

Photo courtesy GE Appliances

More than 150,000 owners of select GE Appliances can now view seasonal recipes on their oven’s and range’s LCD screen and then seamlessly shop for the ingredients from supermarket giant Kroger.

Touchscreens on the appliances will showcase a rotating selection of recipes from Kroger and strategic CPG brands including King Arthur Baking. If a recipe inspires the consumer, they can click to view the ingredient list and cooking instructions; another click adds the necessary ingredients to their Kroger cart. Scanning a QR code guides the appliance owner to link their Kroger account the first time they use the feature, and the recipes even direct consumers to the appliances’ precision cooking modes to help improve recipe outcomes.

“Kroger’s technology-driven approach to creating convenient and seamless shopping experiences for its customers aligns with our vision to support our consumers throughout the meal preparation process,” said Viren Shah, CDO of GE Appliances, a Haier company, in a statement.

The recipes feature, available on select GE Profile, Café and Monogram wall ovens and slide-in ranges, joins GE’s introduction earlier this year of Flavorly AI, which is powered by the Google Cloud generative AI platform Vertex AI. Available via GE Appliances’ SmartHQ consumer app, the AI feature allows consumers to generate custom recipes based on the ingredients available in their kitchens. Home cooks select a recipe category and cuisine type and then input available ingredients and dietary preferences to receive tailored recipes with ingredients, instructions and photos.


“By bringing inspiration to people’s fingertips, we aim to expand their cooking confidence, help reduce food waste and create a seamless cooking journey,” said Shawn Stover, VP of SmartHome and Energy Solutions at GE Appliances in a statement.

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