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CVS Adds Text Alerts To Rewards Program

Members of the CVS Pharmacy ExtraCare Rewards program now can receive information on offers and deals via text message. Text alerts sent to shoppers who opt in can include exclusive offers and deal reminders that can be sent directly to a connected ExtraCare card by tapping and visiting the link within the message.

These texts will remain separate from CVS pharmacy text alerts, and the retailer said that members will receive no more than one ExtraCare text message per week. ExtraCare members can take advantage of these text messages in CVS stores at checkout, via text message or within the CVS app.

In addition, ExtraCare members can opt in to ExtraCare BeautyClub and ExtraCare Pharmacy & Health Rewards to unlock more savings and rewards opportunities. The ExtraCare program has approximately 78 million active members.

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