7 For All Mankind is helping customers in Brazil find their perfect fit through the adoption of AI sizing technology that the denim brand hopes will boost sales and drive down return rates, while promoting less waste in the apparel industry.
The brand has implemented the MySizeID solution from MySize Inc., which will allow more accurate sizing measurements for Brazilian customers who use the technology on their mobile phones. The feature will launch during Q3 2022.
By synchronizing a customer’s measurement data to 7 For All Mankind Brazil’s sizing chart, MySizeID matches shoppers to products that will fit correctly. Only properly fitting products are presented to the shopper for purchase.
“By implementing MySizeID, an innovative, market-leading sizing solution, we believe we can significantly reduce returns and its associated financial and environmental costs,” said Esber Hajli, CEO of 7 For All Mankind Brazil in a statement. “We chose MySizeID with confidence based on the AI-driven technology’s impressive track record, ease of use and documented performance results.”
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