Foot Locker Sells School and League Team Sales Division

The Foot Locker Retail division has sold its Eastbay Team Sales division to BSN SPORTS, a division of Varsity Brands that is a portfolio brand of Bain Capital Private Equity. BSN is one of the nation’s largest direct marketers and distributors of sporting goods, footwear, apparel and branding to the school and league markets.

The Team Sales business has historically accounted for less than 1% of Foot Locker’s annual consolidated sales. Terms of the transaction, which is expected to close in the coming weeks, were not disclosed.

Eastbay Team Sales, founded in 1980 to meet the needs of local high school and college athletes in Central Wisconsin, was bought by Foot Locker as part of its Eastbay acquisition in 1997. Foot Locker plans to fully consolidate the retail website to the Champs Sports banner, completing the integration of these two banners that began in 2019.

“We are very pleased for the Team Sales business to become part of BSN SPORTS,” said Richard Johnson, BSN’s Chairman and CEO in a statement. “For more than three decades, the Team Sales business has connected directly with high school coaches and athletic directors across the U.S. to offer the best performance product and a premium service level, and we are confident that the business and its experienced team of professionals have a promising future as part of the BSN SPORTS organization.”


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