Adobe Completes $1.68 Billion Magento Acquisition

Adobe has officially acquired Magento Commerce for $1.68 billion. Adobe will integrate the Magento Commerce Cloud into the Adobe Experience Cloud, creating a single platform for both B2B and B2C customers.

“By putting the two companies together we can provide what leading brands want, which is the ability to control and customize and perfect every moment for a customer, to make it personal and make it shoppable,” said Mark Lavelle, CEO of Magento in an interview with Retail TouchPoints. “We bring that shoppable part.”

The Magento Platform combines digital commerce, order management and predictive intelligence to enable shopping experiences across multiple industries. The acquisition will add thousands of pre-built extensions to the Adobe Experience, including payment, shipping, tax and logistics solutions, as well as the support of Magento’s community of more than 300,000 developers through Magento Open Source.


“It’s a really strong value proposition of us being open and having an ecosystem that we call a community, and a competitive advantage for us,” said Lavelle. “I think Adobe recognizes that, values that and will help us accelerate and grow the community around Magento.”

Adobe’s capabilities in personalization, automation and artificial intelligence (AI) will benefit Magento customers in turn. Many of Magento’s retail customers are already familiar with the Adobe suite of products, and the deal will help Magento accelerate its growth through improved development capabilities and improved access to larger and international companies.

Magento was already growing its international capabilities, with plans to release Magento Commerce & Open Source version 2 later this year. The solution will let retailers manage inventory on Amazon Marketplaces directly through integration with Amazon Seller Central, matching and listing products on Amazon’s North American, APAC, European and Australian marketplaces.

Both companies will continue operating independently until the deal closes, and Magento CEO Mark Lavelle will continue leading Magento as part of Adobe’s Digital Experience business. He will report to executive vice president and general manager Brad Rencher.

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