The continued evolution of the cross-channel shopper has compelled retailers to rethink their engagement strategies, as well as front- and back-end processes. Retail industry analysts continually report developing trends in mobile, social media, store operations, CRM and BI, among other topics. With this influx of new strategies and information, merchants are struggling to determine where, when and how to respond effectively.
Retail executives can get detailed insights on the latest trends, strategies and processes facing the industry during an exclusive five-part webinar series titled the Connected Consumer Series, hosted by Retail TouchPoints.
Retail industry thought leaders and analysts will converge online June 11-15, 2012, for this in-depth webinar series. The sessions will highlight trends and best practices within five key areas: store operations; CRM and BI; cross-channel strategies; social shopping; and mobile retail. Registration and sponsoring opportunities are available now.
During the Connected Consumer Series, presenters will share their unique expertise and opinions about specific trends and exclusive statistics and reports, as well as real-world case study examples of successful strategies. Speakers currently scheduled include: Gary Schwartz, President of Impact Mobile; Martin Gill, Principal Analyst of e-Commerce and Channel Strategy at Forrester Research; Christina Heggie, Senior Analyst at A.T. Kearney; and Steve Rowen, Managing Partner at Retail Systems Research.
The five sessions and their content are as follows:
Stepped-Up Store Operations: As consumers become more hyper-connected, retailers are faced with opportunities to better engage with their customers via new technology. From mobile devices to digital signage, this session will spotlight how leading retailers are investing in innovations and improving the bottom line, while still managing costs efficiently.
A New World of CRM and BI: Customers now are driving the ways retailers respond to current product trends, as well as how they structure in-store and online strategies. Retailers must keep pace with the latest technologies and services that meet the needs of today’s connected shoppers. This session will highlight best-in-class CRM and BI strategies employed by leading regional, national, international and multichannel retailers.
Creating Cohesive Cross-Channel Strategies: While a majority of retail transactions still take place in the store, a complex web of channels contribute to the short- and long-term success for retail brands. Savvy retailers are embracing the concept of developing and delivering a cohesive cross-channel message and experience. This session will highlight top best practices for retailers seeking to achieve cross-channel success.
Embracing the Social Shopper: A growing number of today’s shoppers are tapping into social media to find product information, obtain deals, read reviews and share recent purchases. To meet the needs of these social shoppers, retail organizations must keep pace with the social media movement by initiating personalized and impactful one-to-one communication. This session will provide top tips and tactics for retailers hoping to engage successfully with social media and create long-term, meaningful relationships with shoppers.
Making The Most of a Mobile Retail World: While industry analysts underscore the current and future impact of mobile technology on retailing, merchants have many unanswered questions regarding how they can best address their customers’ growing engagement in mobile browsing and buying. During this session, industry experts will share their current successes and future predictions regarding what retail will look like as mobility becomes further entrenched in this industry.
This in-depth series from Retail TouchPoints will be hosted on the BrightTalk webcast platform, offering the opportunity for attendees to register for any or all of sessions, share events with colleagues, and receive daily reminders via their calendars.
Click here for more information and to register for the Connected Consumer Series.