Namogoo has raised $8 million in a Series A funding round. The investment will be used primarily to open the company’s U.S. headquarters in Boston and to accelerate growth in the U.S. market through product development and marketing.
GreatPoint Ventures led the financing, with Blumberg Capital and Inimiti Capital also participating in the round, which brings the company’s total funding to $14 million.
Namogoo is focused on mitigating what it calls “customer journey hijacking.” The company uses cloud-based software and proprietary analytics to detect and block invasive content that is spread across e-Commerce sites, such as popups and digital malware. Rather than being installed on the server, Namogoo tracks and analyzes billions of web sessions from the server all the way to customers’ browsers.
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Ashok Krishnamurthi, managing partner at GreatPoint Ventures, and David Blumberg, founder and managing partner at Blumberg Capital, will join Namogoo’s Board of Directors. Namogoo has expanded its advisory board with the additions of Roy Rubin, founder of Magento, and Guy Schory, former senior executive at eBay and PayPal.
