Latest In: Executive Viewpoints

Adobe chatgpt Claude Copilot GA4 Gemini January Digital Perplexity Sarah Engel

How AI is Reshaping Retail Discovery: The AI Readiness Checklist Brands Need Now

The rules of retail visibility have changed. AI is already reshaping how shoppers discover, evaluate and decide. Visibility…

Executive Viewpoints March 31
Everseen Joe White

Why Retail Needs to Go Back to Video to Move From Insight to Action

Retail has never lacked data. What it has consistently lacked is clarity. At NRF this year, the conversation…

Executive Viewpoints March 30
Ethan Gustav iMessage Infobip RMS WhatsApp

Why Intelligent Shopping Needs AI and Omnichannel to Work Together

Attracting and retaining consumer attention has never been more challenging. Technology has changed rapidly over the last few…

Executive Viewpoints March 27
Alan Ring Aldi H&M Halos Body Cameras Walmart YouGov

As Theft and Customer Incivility Rise, Bodycam Adoption in Retail will Climb this Year

A YouGov poll of American adults from mid-2025 revealed a notable shift in sentiment around body-worn cameras. Once…

Executive Viewpoints March 26
Clark Lowe O'Connor Company

Retention is About Pathways, Not Perks

I want the executives and managers around me to think for themselves. Without deliberate leadership development and fresh…

Executive Viewpoints March 25
birdzi CART gary hawkins retail media

Unlocking Retail’s $100B+ Retail Media Opportunity

Retail media spending is projected to exceed $100 billion by 2027, representing one of the most significant revenue…

Executive Viewpoints March 24
digital twins Jonathan Doller logility mckinsey Vertical AI

Solving the Apparel Profit Crisis with Vertical AI

The fashion industry is a fickle business. Constantly changing aesthetic trends, volatile customer preferences and global economic shifts…

Executive Viewpoints March 23
AudioStack in-store audio retail media Silke Zetzsche

In-Store Audio is Retail Media’s Blind Spot, and it’s Finally Ready to Scale

Retail media has become one of the fastest-growing channels in advertising. Retailers are monetizing websites, apps, sponsored search,…

Executive Viewpoints March 20
AI sentiment chatgpt Google Greenpark LLMs mckinsey Sam Barker SEO

How Retailers can Stop Accidentally Training AI to Distrust Them

With 50% of consumers already using AI when searching for products online, LLM-powered search is quickly (if it…

Executive Viewpoints March 19
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