Latest In: Executive Viewpoints

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3 Ways Retailers Can Optimize Loyalty Programs

By Jason Trout, VP of Marketing, ShoppinPal   While it’s great that a lot of retailers recognize the…

Executive Viewpoints March 14
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News Flash: Your Social Followers Probably Don’t “Like” You That Much

For years, marketers have considered the Facebook “like” to be a powerful connector between their brands and consumers.…

Executive Viewpoints March 13
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Can These Retailers Turn Their Brands Around?

The media has spotlighted a slew of retailers that are facing hardships. Store closures, sales declines and re-branding…

Executive Viewpoints March 12
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What Do Tablet Consumers Want?

Yes, everyone wants to better understand and engage with the elusive tablet shopper.  Based on some new research…

Executive Viewpoints March 11
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It’s 10:00 p.m. Do You Know Where Your Customer Data Is?

By Matt Hauser and Mark Hagerty, Translations.com   How many times have we seen a variation of this…

Executive Viewpoints March 10
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It’s A Store. It’s A Distribution Center. It’s A…

In the hyper-competitive and ever changing retail landscape, we are at a point of inflection where digital and…

Executive Viewpoints March 10
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Securing Growth Finance: 10 Guidelines For Mid-Size Retailers

The nearly 200,000 companies that comprise the U.S. middle market continue to prove their vitality. According to a…

Executive Viewpoints March 10
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Editors’ Inspiration: International Women’s Day

By Debbie Hauss, Kim Zimmermann and Alicia Fiorletta About a week ago I came across an email promoting…

Executive Viewpoints March 7
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U.S. E-Commerce Is Off To A Strong Start In 2014

By Netta Kivilis, Head of Marketing, Custora For U.S. retail overall (offline + online), 2014 started with a slight…

Executive Viewpoints March 7
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