Latest In: Executive Viewpoints

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Editors’ Inspiration: International Women’s Day

By Debbie Hauss, Kim Zimmermann and Alicia Fiorletta About a week ago I came across an email promoting…

Executive Viewpoints March 7
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U.S. E-Commerce Is Off To A Strong Start In 2014

By Netta Kivilis, Head of Marketing, Custora For U.S. retail overall (offline + online), 2014 started with a slight…

Executive Viewpoints March 7
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Does The Web Site Experience Impact Brand Perception?

Image Source: Brick Meets Click Since the dawn of omnichannel retailing, industry analysts and experts have indicated that consumers…

Executive Viewpoints March 6
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Will Amazon’s Anticipatory Shipping Strategy Be A Hit Or Miss?

In light of news that Amazon has patented its “anticipatory shipping” concept, the Retail TouchPoints editorial team started…

Executive Viewpoints March 5
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runway2street Brings Online Luxury To The Next Level

By Alicia Fiorletta, Senior Editor As someone who loves discovering new brands and is, undeniably, fashion obsessed, I was…

Executive Viewpoints March 4
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Secrets Behind A Digitally Modernized Sales Staff In The Omnichannel World

The retail landscape has seen dramatic changes. Online brands are opening physical stores, brick-and-mortar retailers are creating seamless…

Executive Viewpoints March 3
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Personalization Beyond The Product Page

A compelling and engaging online customer experience is the hallmark of the world’s most successful retail companies. And…

Executive Viewpoints March 3
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How Retailers Can Combat The ‘Showrooming’ Trap

By Devika Girish, Marketing Content Associate, MobStac “Showrooming,“ where shoppers walk into a physical store, try out a product on…

Executive Viewpoints March 3
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Breaking Down Marketing Data Silos: Taking Full Advantage Of Customer Data Activated Marketing

By Jon Baron, CEO and Co-Founder, TagMan We have come a long way in digital marketing since the…

Executive Viewpoints February 28
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