Latest In: Executive Viewpoints

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SHOPBEAM Helps Bridge The Gap Between Content And Commerce

By Alicia Fiorletta, Senior Editor  We’ve been hearing a lot about the convergence of content and commerce as…

Executive Viewpoints December 11
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Creating The Omnichannel Advantage

Retailers understand that the key to higher sales is insight. They need to know what their customers, both…

Executive Viewpoints December 11
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Have You Ever Switched After A Bad Retail Experience? The RTP Editors Spill

Recently on the RTP blog, we outlined the bottom-line impact of poor customer service. An increasing number of consumers are…

Executive Viewpoints December 10
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Joinem Redefines Social Commerce

By Alicia Fiorletta, Senior Editor  Over the past three or so years, the term “social commerce” has acquired…

Executive Viewpoints December 9
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Will Big Data Kill Creative?

The Internet was invented the same year we landed on the moon, at the close of a very…

Executive Viewpoints December 9
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Think You Are Ready For The Holiday Shopping Season? Be Sure.

By Carl E. Rosen, Shelter Rock International     Is your brand truly prepared to grab maximum market…

Executive Viewpoints December 9
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The Data Cycle: The Role Of Analytics In Cross-Channel Campaigns

As the digital landscape continues to expand, retail brands are presented with more opportunities than ever to interact…

Executive Viewpoints December 8
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Bridging The Gap Between Retail Marketing And Lasting Customer Experiences

By Mike Shanker, QuickPivot Today, consumers interact with brands differently. According to Gallup, American consumers are vigilant in…

Executive Viewpoints December 8
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How Social Are Shoppers During The Holidays?

Black Friday and Cyber Monday are the top e-Commerce events of the years. It makes sense, then, that…

Executive Viewpoints December 5
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