By Alicia Fiorletta, Senior Editor It can be easy to get lost in the highly measurement-driven, technical, and…
Executive Viewpoints March 26Latest In: Executive Viewpoints
Why Did #RaceTogether Finish Last?
Newspapers, magazines and even TV news segments have honed in on recent tragedies that stung with racial inequality.…
Executive Viewpoints March 25Alex & Ani, Rent The Runway Share How They Customize The App Experience
Over the past few months, we’ve seen a lot of retailers invest heavily in content. Whether it’s high-quality…
Executive Viewpoints March 24Using Mobile To Address Unknown Needs
At #TheRealFD, FD Mobile Show at the Digital Sandbox in New York City, Ian Thiel of Optimizely indicated…
Executive Viewpoints March 24The New Rules Of Engagement: How Location-Based Technology Builds Customer Loyalty
Retailers increasingly recognize that to stay competitive and provide a new, more personalized shopping experience for customers, they…
Executive Viewpoints March 24Does Your E-Commerce Business Need A Mobile App?
By Satya Ganni, MartMobi If you are sitting at Starbucks, have a look around. You will probably see…
Executive Viewpoints March 23Not Just For Shoppers: How Mobile Helps Store Associates
Have you ever worked as a retail store associate? If so, how long did it take you to…
Executive Viewpoints March 23The Heart Of The Matter: Why Retailers Need Sentiment Analysis To Connect With Customers
By Dheepan Ramanan, Clarabridge Viktor Frankl, the Holocaust survivor and writer of Man’s Search For Meaning once remarked,…
Executive Viewpoints March 20New Businesses Make Headway On The Inc. 5000 List
Every year, Inc.com publishes its annual Inc. 5000 list of companies, which touts businesses that are the best-of-the-best,…
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