3 Considerations For More Secure Retail Businesses
By Isabelle Dumont, Palo Alto Networks The alarming frequency of cyberattacks on retailers means that all retail businesses…
Executive Viewpoints May 18
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Customer Experience Scoring: Which Route Is Best?
By Tom Martin, Glance Networks Customer experience is a phrase that is frequently tossed around. According to the…
Executive Viewpoints May 15Retail Recap Of The Week
Happy Thursday, friends and followers! Another week, another list of awesome headlines from the retail world. Here’s a…
Executive Viewpoints May 14Will ENJOY Bring Joy To Online Shoppers?
After months of speculation, former JC Penney CEO and Apple executive Ron Johnson has unveiled his latest venture:…
Executive Viewpoints May 13
Keep it Simple: Why Last-Touch Attribution Is All [Most Of] You Really Need
Many smart, well-meaning marketers have spent a lot of time trying to figure out which specific touches across…
Executive Viewpoints May 13The Line Between ‘Creepy’ And ‘Cool’ Is Quite Thin
By Alicia Fiorletta, Senior Editor When ever we cover personalization and new technology at Retail TouchPoints, we always…
Executive Viewpoints May 12
Building Brand Loyalty Through Emotional Connections
It would be nice to think that people make all of their buying decisions based on considerations like…
Executive Viewpoints May 12
Leverage New Retail Technologies To Enhance The Omnichannel Experience
A retail transformation is underway, and it is being driven by technology. Technology providers are producing solutions to…
Executive Viewpoints May 11
Why TV Should Be ‘Up Front’ And Center For Retailers (Pun Intended!)
Spring is here and so is the Upfront. So TV is on everyone’s mind whether you participate in…
Executive Viewpoints May 11Top Stories
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