5 Persona-Based Segments To Fuel Your E-Commerce Personalization And Optimization Plan
Uncovering patterns and trends in behavior is a key step for marketers who are analyzing, optimizing or personalizing…
Executive Viewpoints May 5
Latest In: Executive Viewpoints
The Next Billion-Dollar Retail Opportunity? Mobile
For retailers anxious to crack the code on mobile marketing to their smartphone-empowered shoppers, look no further than…
Executive Viewpoints May 56 Strategies For Preventing Fraud In An On-Demand Economy
By Rei Carvalho, CEO, Emailage The world of shipments is unrecognizable from just a few short years ago. The…
Executive Viewpoints May 4
Top 7 Priorities For Retail CIOs Today
The vast majority of retail business transformations are technology led, placing CIOs in strategic partnership with leaders across…
Executive Viewpoints May 1The Next Big Thing In Retail Marketing: Peersuasion Marketing
By Dr. Rado Kotorov, VP of Product Marketing, Information Builders Mobile marketing technologies are evolving very quickly due…
Executive Viewpoints April 30Will Google’s Algorithm Changes Make Mobile Optimization A Priority?
Last week, Google implemented changes to its search algorithm that would favor mobile-friendly sites. That means, if a…
Executive Viewpoints April 29Retail Recap Of The Week
It’s been an eventful week for the fashion and retail worlds. As part of a new column for…
Executive Viewpoints April 28
Apple Watch Skeptics Are Wrong. Here’s Why The Apple Watch Is A Game Changer For Business
Although most pundits don’t see it yet, the Apple Watch will deeply disrupt the way people behave and…
Executive Viewpoints April 27
Prioritizing Relevancy As A Competitive Differentiator
Retail is tough. Even with the slew of recent, optimistic headlines regarding increased consumer confidence and greater discretionary…
Executive Viewpoints April 27Top Stories
