Taking Control: How Do We Know What To Make, And When, With Consumers In Charge?
By Matt Laukaitis, SAPÂ Â Large retailers and consumer product manufacturers need to plan close to a year in…
Executive Viewpoints June 8
Latest In: Executive Viewpoints
Marrying Segmentation And Big Data To Help Build Better Customer Relationships
By Lena Bourgeois, IXI Services In our current age of Big Data-driven business, retailers have a considerable head start,…
Executive Viewpoints June 8Text Messaging Is The Bedrock For Better Mobile Engagement
By Rob Hammond, Syniverse Mobile’s effect on both marketing and customer relationship management, has been as disruptive as…
Executive Viewpoints June 5Target Exec Breaks Down The Keys To Retail Success At #IRCE15
Usually at conferences such as #IRCE15, the retail executives who agree to speak tend to dance around the…
Executive Viewpoints June 3Mobile Gives In-Store Associates More Control
By Alicia Fiorletta, Senior Editor Retailers across categories are embracing mobile to empower their workforce and enrich customer…
Executive Viewpoints June 2
Four Ways To Turn Every Customer Into A Brand Advocate
As more small businesses enter such a saturated market, it becomes more and more of a challenge to…
Executive Viewpoints June 2
Make Love Not War: Turning Angry Customers Into Your Biggest Asset
It’s tough times at the home of the Big Mac. Last year was one of McDonald’s worst, and…
Executive Viewpoints June 2The Data Types And Sources That Drive Grocery Retail
By Nathan Brixius, Market6Â Analytics, the use of computer models to produce insight for decision making, is increasingly…
Executive Viewpoints June 1Top 5 Challenges Retailers Face Managing Customer-Facing Technology — And Questions To Ask Before Deployment
By Tom Karren, Moki  With more retailers bringing technology into their stores and 90% of customers saying they…
Executive Viewpoints May 29Top Stories
