Latest In: Executive Viewpoints

advocacy marketing brand sharing social media

5 Ways To Encourage Customers To Share Your Brand’s Content

By Kristina Dolan, Spendsetter Content is everywhere. Consumers today are being bombarded from all angles by YouTube videos,…

Executive Viewpoints November 2
brand awareness context email marketing smartfocus subject line

5 Ways Retailers Are Failing With Email Marketing

By Jess Stephens, SmartFocus Today, more emails are being sent out than ever before, but fewer are actually…

Executive Viewpoints October 30
#optoutside Black Friday DFNYC Halloween innovation labs rei Retail Recap

Retail Recap Of The Week

The end of October brings us further into the fall season, which means Halloween is right around the…

Executive Viewpoints October 29

Are Online User Reviews Trustworthy?

Last week, Amazon stepped up its efforts to combat fake reviews when it filed an action against 1,114…

Executive Viewpoints October 28
digital store Executive ViewPoints inventory visibility store operations Tyco Retail Solutions

Innovation That Connects: Powering The Digital Store

Retailers understand all too well the value of making meaningful connections among customers, employees and inventory to ensure…

Executive Viewpoints October 27
adam blair Aspire editor's perspective liveperson messaging

My Smartphone, Myself

By Adam Blair, Executive Editor This past week I attended the day-long Aspire event in New York City.…

Executive Viewpoints October 27
Bitcoin bitnet Executive ViewPoints payments

Why Bitcoin Is Prepared To Transform The Travel Business

The travel industry is uniquely suited to harnessing the advantages of bitcoin, where the global nature of the…

Executive Viewpoints October 27
checkpoint systems Executive ViewPoints GS1 inventory visibility rfid

The Four E’s Of Making RFID Work (Consistently) For Retailers

RFID in retail has reached a tipping point and is being adopted globally at a rapid pace. According…

Executive Viewpoints October 27
aunkur arya Braintree ecommerce Executive ViewPoints PayPal social

Shoppable Social: The Future Of Online Commerce

We’ve all heard the buzz about shoppable social media, but many retailers are still trying to figure out…

Executive Viewpoints October 27
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank