Latest In: Executive Viewpoints

Andrew Gaffney bankruptcy big box revenue sporting goods Sports Authority store closings

The Big Picture Implications Of Sports Authority’s Bankruptcy

By Andrew Gaffney, Editorial Director  Any time bad news from a retailer hits the wires I cringe a…

Executive Viewpoints March 8
communication Executive ViewPoints matt diehl persio personalization personalized marketing

How Do You Define Personalization Today? Retailers Sound Off

Definitions evolve over time. “Backlog,” for example, used to reference the biggest log in a fire during colonial…

Executive Viewpoints March 8
CashStar couponing Executive ViewPoints gift card stored value

How Prepaid Commerce Helps Retailers Kick The Couponing And Discounting Habit

Retailers are constantly being tasked with creating new ways to acquire new customers, drive sales, engage with shoppers…

Executive Viewpoints March 8
cognitive dissonance Executive ViewPoints Extole loyalty matt roche rewards

Three Psychological Principles Behind Customer Referrals

  Most marketers think that referral programs are a matter of economics and incentives — get it right,…

Executive Viewpoints March 8
Executive ViewPoints ground signal location data online reviews social media tony longo

Four Steps Retailers Can Take To Mitigate Bad Online Reviews

Social media has forever changed the way we interact with one another, as well as the way retailers…

Executive Viewpoints March 8
content mobile personalization platforms shoppable content zmags

Four Marketing Technology Initiatives Retail Pros Must Embrace

By Brian Rigney, CEO, Zmags With a fresh year upon us, I want to share the four biggest…

Executive Viewpoints March 7
Deryk Powell infrastructure systems technology checkup Velociti

The Retailer Technology Checkup

By Deryk Powell, Velociti Like the human body, the modern retailer absolutely relies on a network of interconnected…

Executive Viewpoints March 4
B2B e-Commerce Handshake information access mobile e-Commerce applications mobile order writing order fulfillment

How Technology Is Changing In-Store Reordering And Supplier Relationships

By Michael Elmgreen, Handshake Over the last decade, retailers have been looking to create seamless customer experiences in…

Executive Viewpoints March 3
article boycott editor Q&A Gloria Steinem interview Lands' End social issues

Lands’ End Backs Itself Into A Corner With Steinem Snub

Controversy hit Lands’ End last week after the retailer decided to pull a featured interview with women’s rights activist…

Executive Viewpoints March 2
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank