How Can Brands Better Cater To Retail Therapy?
Consumers shop for many reasons, but they often shop for one purpose that has little to do with…
Executive Viewpoints March 16
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Can Big Data Tools Keep Pace With IoT Growth?
By Adam Blair, Executive Editor If you’ve spent time expanding your analytics capabilities to deal with the complexities…
Executive Viewpoints March 15
The Future Is Now: The Power Of In-Store Fulfillment
Industry analysts have predicted that the next phase of transformation for retail will entail business processes and IT…
Executive Viewpoints March 15
Bridging The Physical And Digital Shopping Gap With ‘Mobile-First’ Strategies
Tremendous advancements in Internet connectivity, web technology and shopper analytics have completely redefined the retail landscape over the…
Executive Viewpoints March 15
Embracing The Mobile-Enabled Workforce
Today, there are more active mobile devices than there are humans. The current world population is just over…
Executive Viewpoints March 15How To Use Human Data And Reciprocity Of Value For CX Innovation
By Ernan Roman, ERDM “Just 5% of brand marketers think they are doing an excellent job at making…
Executive Viewpoints March 14Why You Shouldn’t Overlook CPA
By Matthew Rogers, ToxicFox.co.uk As a seasoned digital marketing professional, I’ve witnessed a revolutionary increase in the amount…
Executive Viewpoints March 11Amazon Deploys Old School Strategies For New School Shoppers
By Klaudia Tirico, Associate Editor Amazon has added yet another shopping option to its ever-growing roster of retail…
Executive Viewpoints March 10Will JCPenney’s Newest Sales Campaign Hasten Turnaround Efforts?
As part of its turnaround efforts, JCPenney implemented the “Get Your Penney’s Worth” campaign in late February, enabling…
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