Multi-Screening: Increase Your Impact Through Social Media
As a marketer who utilizes multiple channels both online and offline, tracking the impact and effectiveness of campaigns…
Executive Viewpoints April 19
Latest In: Executive Viewpoints
Sometimes You Just Need a Little “Push”
Marketers and retailers are under nearly constant pressure to cut through the noise of every other retailer trying…
Executive Viewpoints April 19
Why Cash-Back Rewards Aren’t Just For Credit Card Companies Anymore
Loyalty programs are gaining steam as retailers of all sizes look to attract new customers and build relationships…
Executive Viewpoints April 194 Ways To Improve The Cross-Channel Customer Experience
By Kali Kasprzyk, Echidna Google the phrase omnichannel for retail. The articles on this topic and stats around…
Executive Viewpoints April 18The New Retail Metric For Success
By David Morin, Prism For the better part of the last several decades, ‘sales per square foot’ has…
Executive Viewpoints April 15Retail Recap Of The Week
Greetings, all! Glad to see you’ve taken a break in your day to check out some more weekly…
Executive Viewpoints April 14How Much Should Retailers Base Personalization Campaigns On Gender?
In today’s personalization-driven retail environment, merchants have to pull out every stop imaginable to keep the consumer’s attention…
Executive Viewpoints April 13Is Playing ‘Catch-Up’ With Same-Day Delivery Worth The Effort?
By Glenn Taylor, Associate Editor Amazon’s recent expansion of its same-day delivery service to 11 more U.S. cities…
Executive Viewpoints April 12
Cutting Through The Clutter With LED Digital Signage
Today’s world is truly a digital world, and with the onslaught of social media, online purchasing and mobile…
Executive Viewpoints April 12Top Stories
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