Latest In: Executive Viewpoints

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How To Add Simplified Revenue Opportunities During Checkout

How simple is your checkout process for customers? Is it an arduous task for shoppers, or perhaps the…

Executive Viewpoints April 12
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How IoT And Big Data Unite To Make Customer Service Smarter

We’ve all seen the commercials highlighting how the Internet of Things (IOT) has already changed the way we…

Executive Viewpoints April 12
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Automation: Simplifying The Complexity Of Omnichannel Fulfillment

By Ken Fleming, Eyefreight In an era where Amazon’s two-day shipping reigns, customer demand has skyrocketed, and expectations…

Executive Viewpoints April 11
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The Presidential Vote’s In The Bag, The Shopping Bag

By Peggy Chen, SDL The 2016 presidential race is heating up, but reports show that many voters still…

Executive Viewpoints April 8
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What Will It Take For Wearables To Take Off?

Wearable technology has been driven by massive hype over the past few years, with the expectation that it…

Executive Viewpoints April 6
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Three Ways To Use CRM Data To Drive Media Effectiveness

Programmatic media spending grew more than 29% last year and social media grew more than 50%, according to…

Executive Viewpoints April 5
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Localization Advice For Global Retailers

Ambitious U.S. and European retailers can no longer rely on domestic sales to fuel the high levels of…

Executive Viewpoints April 5
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Long-Term Measurement In Personalized Marketing

It’s no secret that a well-designed direct marketing program can generate significant value for a mass market retailer.…

Executive Viewpoints April 5
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Retailing 101, Set To Broadway Music

By Adam Blair, Executive Editor Recently I was lucky enough to see a beautiful revival of the 1963…

Executive Viewpoints April 5
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