Latest In: Executive Viewpoints

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Countdown to Compliance: Are Your Subscriptions Compliant with the FTC Click-to-Cancel Ruling?

The approach businesses use to build lasting customer relationships through recurring services has undergone a fundamental change over…

Executive Viewpoints March 12
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5 Simple Steps to Create a High-Impact Brand Sweepstakes

Looking to increase brand engagement, boost awareness and grow customer loyalty? It might be time to run a…

Executive Viewpoints March 11
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How Retail can Turn the Tide on Associate Wellbeing

Retail workers are the face of the company. They are the people who interact with shoppers and provide…

Executive Viewpoints March 10
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7 Ways Service Providers can Motivate Customers with Digital Incentives

Discounts are a staple of the retail landscape. But just because discounts are popular doesn’t mean they’re smart.…

Executive Viewpoints March 7
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Combating Brand Impersonation in the Digital Age

In retail brand impersonation attacks, cybercriminals pose as trusted retailers or brands to deceive consumers into revealing sensitive…

Executive Viewpoints March 6
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From Vacancy to Vitality: Rethinking Retail for the Next Generation

Retail centers have always been more than places to shop; they are part of our social infrastructure. At…

Executive Viewpoints March 5
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Rising to the Challenge: The Future of Retail Media in a World With (or Without) Cookies

After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies…

Executive Viewpoints March 5
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How Retailers Can Protect Margins and Customer Trust with Dynamic Pricing

Inflation and economic uncertainty have put pressure on retailers to find creative ways to protect margins while staying…

Executive Viewpoints March 4
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A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences…

Executive Viewpoints March 3
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