How AI Overviews are Reshaping the Consumer Journey in 2025
With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital…
Executive Viewpoints February 18With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital…
Executive Viewpoints February 18The pressures on retailers to seamlessly fulfill orders across physical stores, online platforms and mobile apps continue to…
Executive Viewpoints February 17Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile…
Executive Viewpoints February 14Ask any retail executive and they’ll say, nothing good happens when products don’t move. All too often,…
Executive Viewpoints February 13The retail industry has been quick to embrace new technologies for customer engagement – especially during the pandemic,…
Executive Viewpoints February 12The ecommerce world is abuzz with talk about exciting ways to improve search results, increase conversion rates and…
Executive Viewpoints February 11Cybercriminals are increasingly employing social engineering tactics to catch people when they’re exercising what psychologist Daniel Kahneman calls “System…
Executive Viewpoints February 10As we emerge from the upheaval of the past year, brands face a daunting challenge: forging meaningful connections…
Executive Viewpoints February 7The power of social media in ecommerce is palpable. Shares, recommendations and actual transactions on channels like Instagram…
Executive Viewpoints February 6