Do Retailers Need An App In 2017?
By Matt Asay, Adobe Marketing Cloud The numbers will give you pause. In the retail industry, 60% of…
Executive Viewpoints February 24
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What Abercrombie & Fitch Could Teach Retailers About Rebranding
By Klaudia Tirico, Features Editor Abercrombie & Fitch prototype store – Photo credit: Women’s Wear Daily I remember…
Executive Viewpoints February 21
Three Things We Learned From Selling IPS To Shopping Malls
Emerging, cutting-edge technologies don’t come with user manuals. Unlike currently-in-use technologies that are widely understood, new technologies like…
Executive Viewpoints February 21
Creating A Returns Process That Works For Everyone
While e-Commerce sales skyrocket, online returns are growing at an even faster rate. When it comes to online…
Executive Viewpoints February 21
The 4 Most Overlooked Touchpoints In Online Retail
Over the past decade, retailers have poured tremendous amounts of resources into creating and maintaining their e-Commerce sites,…
Executive Viewpoints February 21A Lesson On Why Individual Incentive Programs Don’t Work
By Steven L. Blue, Miller Ingenuity This past holiday season, I was shopping at a large retailer for…
Executive Viewpoints February 21The Physical Web – Digital Touch Points For Brick-And-Mortar
By Richard Graves, BKON Connect, Inc. The good news is that 92% of purchases are still made at…
Executive Viewpoints February 17Yay Or Nay: Should Brands Publicly Display Political Beliefs?
Nordstrom’s abandonment of the Ivanka Trump brand earlier this month turned many heads, with brands such as Neiman…
Executive Viewpoints February 15
Global Commerce, Mobile Initiatives Top E-Tail Challenges In 2017
In an exclusive pre-event Q&A with Retail TouchPoints, eTail Division Director Lori Hawthorne shares her insights on the…
Executive Viewpoints February 15Top Stories
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