Latest In: Executive Viewpoints

clarus commerce Executive ViewPoints premium loyalty tom caporaso
0aaaTom Caporaso ClarusCommerce2019

3 Keys To Optimizing Your Premium Loyalty Program

It’s tougher for retailers to earn customer loyalty than ever before. With virtually limitless choices right at their…

Executive Viewpoints July 15
Blume Global Chief Supply Chain Officer real-time visibility Steve Dowse

Why Organizations Need A Chief Supply Chain Officer, Despite Key Challenges

By Steve Dowse, Blume Global What is the most frequently prioritized function for future digital investment among C-level…

Executive Viewpoints July 12
jennifer dawson marketing social media
0aaaDawson

Marketing For Retail Now Means Marketing For Hearts

The average American continues to find more income in their pocket to spend as they like, whether that…

Executive Viewpoints July 12
artificial intelligence bob meixner oracle commerce cloud personalization shopper experience
0aaaBob Meixner Oracle

Creating Personalized Experiences Is The Secret To Growing Your Loyalty Base

Digital technologies have radically changed the way retail companies operate online and in-store. And today, digital technologies will,…

Executive Viewpoints July 11
discounts

Will ‘Dangerous Discounting’ Minimize Margins For The Back-To-School Season?

Deep discounting is arguably the top driver of holiday sales, as evidenced by the billions of dollars in…

Executive Viewpoints July 10
assistive selling connected consumer Executive ViewPoints ian hutchinson mobile Samsung
0aaaIan Hutchinson Samsung

The New Rules Of Retail: Digital Strategies To Serve Today’s ‘Connected Consumer’

The world of retail is changing. But the reason isn’t as obvious as it may seem. While online…

Executive Viewpoints July 10
Customer loyalty emotional engineering Executive ViewPoints loyalty personalization ravi teja bommireddipalli robosoft technologies
0aaaRavi Teja Robosoft

Securing Customer Loyalty Through Emotional Engineering And Personalization

Much has been written about how AI and personalization are transforming the way that retailers operate. The ability…

Executive Viewpoints July 9
Blis direct to consumer dtc Jamie Crespi omnichannel personalization

Direct-To-Consumer Brands: How To Successfully Break Into Brick-And-Mortar

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup…

Executive Viewpoints July 8
carol juel customer data Executive ViewPoints personalization personally identifiable information synchrony
0aaaCarol Juel Synchrony

Getting Ahead Of Technology Trends: Turning Customer Data Into Personalized Experiences

It’s easy to think that our dependence on devices means that e-Commerce is the clear future of retail.…

Executive Viewpoints July 8
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