How To Make Your E-Commerce Web Site Voice Search Ready
By Marc Purtell, DFO “Alexa, what percent of web searches are performed via voice?” Given the meteoric rise…
Executive Viewpoints July 22
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Consumer Behavior Fuels Fraud And Retailers Need To Fight Back
Trying to provide customers with a simple, streamlined and frictionless interaction is a more-or-less universal goal. Every retailer…
Executive Viewpoints July 22Beach, BBQs And Baseball: What Marketers Need To Know This Summer
By Oz Etzioni, Clinch The summer months are busy — from exciting adrenaline-pumping adventures to relaxing exotic beach…
Executive Viewpoints July 19
Why Retailers Should Digitize Their Gift Cards
Already a force in retail, gift card growth shows no signs of letting up. By 2025, the global…
Executive Viewpoints July 19
How Retailers Can Think Like Don Draper When Using AI
In the first season of AMC’s Mad Men, ad exec Don Draper met with Kodak executives to introduce…
Executive Viewpoints July 18Will Department Stores Be History By 2030?
The report that Barneys New York is examining strategic alternatives that could include a bankruptcy or sale is…
Executive Viewpoints July 17
5 Ways To Tell More Strategic Stories With In-Store Digital Screens
Digital signage and screens are becoming the most valuable and impactful pieces of addressable in-store real estate, with…
Executive Viewpoints July 17
Crafting Targeted Pricing And Promotion Strategies: Shopper-Centric Vs. Product-Centric
Today’s fast-changing retail landscape is, depending whom you ask, frightening or thrilling, full of menace or ripe with…
Executive Viewpoints July 16Don’t Be A Dandelion — Respect Your Customer’s ‘Digital Lawn’
By Jimmy Egeland, Elicit The dreaded dandelion. A mustard stain on the otherwise crisp, white shirt of spring.…
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