Smaller Gatherings, Less Trick-or-Treating, Shape Shoppers’ Halloween Search Activity
Social distancing will weigh heavily on this year’s Halloween festivities: only 52% of parents are planning on going…
Executive Viewpoints October 23
Latest In: Executive Viewpoints
Why Laying Off Your Retail Associates Is Short-Sighted
The last six months have brought about unprecedented change for the retail industry. While ecommerce is surging, many…
Executive Viewpoints October 23
From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores
The “Clicks to Bricks” (C2B) movement is disrupting retail, and it’s here to stay. Several years ago, a…
Executive Viewpoints October 23
AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season
The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique…
Executive Viewpoints October 22
Best Strategies for Engaging the Lucrative Millennial Market
They’re a force to be reckoned with and still somewhat maligned. Millennials — the age cohort generally agreed…
Executive Viewpoints October 21
Klarna: From B2B Fintech to End-to-End B2C Experience Provider
Payment has often been defined as a “last step” in the buying journey — the finale of a customer’s journey through the immersive…
Executive Viewpoints October 20
The Logistical Nightmare Before Christmas: How to Avoid it
The 2020 holiday shopping season is anticipated to be remarkably different than any in recent years, especially when…
Executive Viewpoints October 20
An Ecommerce CPA’s Guide to Managing Your Tax Responsibilities
States rely heavily on collecting sales tax from both brick-and-mortar and online retailers. In 2017 alone, local and…
Executive Viewpoints October 19
How to Create a More Inclusive Customer Experience Through AI and ML
Eighty-four percent of consumers say being treated like a person, not a number, is very important to winning…
Executive Viewpoints October 19Top Stories
