The New Normal: CPG’s Return to the Customer
The rapid growth of ecommerce and proliferation of subscription services is changing the retail landscape for good. Deloitte…
Executive Viewpoints November 9
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Welcome to Gifting 2020 and Beyond — It is Better to Give Than to Receive
Gifting, and more broadly the act of giving, has taken on a whole new meaning in recent months.…
Executive Viewpoints November 9
Transparency: The ‘Secret’ to Successful Seasonal Marketing
With brand marketers charged with growing market share and attracting new consumers throughout the never-ending cycle of seasonal…
Executive Viewpoints November 6
The Need for Retail Customer Service on Social Media is Real
With the holiday shopping season starting even earlier this year, today’s retailers must have a sound customer service…
Executive Viewpoints November 6
5 Lessons Online Merchandisers Can Learn From Leading Brick-and-Mortar Retailers
When it comes to online merchandising, there are plenty of subtle but effective in-store tactics that can be…
Executive Viewpoints November 5
Identifying the ‘Faces’ Behind Faceless Online Transactions
Consumer preference for online shopping continues to rise, as more purchases are being made online than in stores…
Executive Viewpoints November 4
Tips for Staying Safe and Seeing Green on Black Friday
Don’t be surprised if Black Friday looks different this year. At the same time, it is the holiday…
Executive Viewpoints November 3
Podcast: How COVID-19 is Rewriting the Marketing Rulebook
As the pandemic continues to shift consumer behaviors and sentiment, brands and retailers should rethink the way they…
Executive Viewpoints November 2
How College Town Retailers Can Best Cope With a Fraction of the Student Population
Predicting retail shopping demand in college towns has been unprecedented this school year. Typically, during a normal year,…
Executive Viewpoints November 2Top Stories
