Latest In: Executive Viewpoints

Black Friday Executive ViewPoints James Whyte Varnish Software

Holiday Shopping in the New Normal

The holiday shopping season seems to get bigger every year. The introduction of ecommerce has allowed consumers to…

Executive Viewpoints October 8
Black Friday Executive ViewPoints Ryan Horn Simpli.fi

Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know

With COVID-19 forcing businesses to reinvent operations to meet changing consumer behaviors, companies have had to quickly evolve…

Executive Viewpoints October 7
Brent Heslop Contentstack Executive ViewPoints personalization

How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a…

Executive Viewpoints October 6
curbside Executive ViewPoints Parrish Chapman Samsung

Convenience at the Curb: New Shopping Solutions are Here to Stay

Customer experience has long been an important focus for retailers, but the way that experience is measured has…

Executive Viewpoints October 5
Capgemini collaboration Executive ViewPoints Suzanne Larabie

Take a Step Outside: How Collaboration Enables Retailers to Understand Customer Context

The 360-degree customer view is the Holy Grail of today’s retail industry. Consumers are increasingly demanding personalized, seamless…

Executive Viewpoints October 5
Crave Retail Executive ViewPoints fitting room tech Matthew Cyr

Arming The Modern Associate With Fitting Rooms Of The Future

The COVID-19 pandemic has, in many ways, moved traditional retail technology five to 10 years forward. But what…

Executive Viewpoints October 2
anthony ferry Executive ViewPoints rebrand
0aawebsiteperformance

Retail Re-Brand: Lessons Learned from the Front Lines of an Acquisition

Pier 1 Imports, Barney’s New York, Forever 21…the list of retailers filing for bankruptcy seems to be growing…

Executive Viewpoints October 2
Executive ViewPoints Mike Anderson Safe Zone Technologies safety

Affordable, Intelligent Gunfire Detection Systems Can Cut 25 Minutes Off Police Response Time to Active Shooters

In recent years, the retail industry has undergone major education from law enforcement officials on how to respond…

Executive Viewpoints October 1
Executive ViewPoints planograms Zebra Analytics

Why Retailers Should Leverage Technology for Realogram to Planogram Alignment

Companies are constantly trying to master the art of a perfectly organized retail shelf. From optimizing placement heights…

Executive Viewpoints September 30
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