Ethical Sourcing of Consumer Data: Obstacles and Considerations
“Rogue actors and even governments have taken advantage of user trust to deepen divisions, incite violence, and even…
Executive Viewpoints December 11
Latest In: Executive Viewpoints
Putting the ‘Certain’ in ‘Uncertain’: How Data Analytics can Help Retailers Adapt and Innovate
COVID-19 has proven to be one of the biggest catalysts for change for businesses since the turn of…
Executive Viewpoints December 10
Marketers Need to Rethink Strategies for Attracting Younger Generations
While younger generations were more digitally equipped to accommodate the demands of the pandemic, financially they’ve been hit…
Executive Viewpoints December 9
Three Reasons why COVID-19 Will Make Retailers Stronger
COVID-19 introduced a unique set of challenges that forced retailers to squeeze years’ worth of digital transformation into…
Executive Viewpoints December 8
Podcast: Inside the New Content Marketing Mix
In today’s digital-first world, content is key. But as the number of channels and apps expands, our content…
Executive Viewpoints December 7
Black Friday 2020 In-Store Traffic: An Expected Result in an Unexpected Season
To say that year-over-year traffic results for Black Friday Week were soft would be an understatement. It was…
Executive Viewpoints December 7
The Future of Physical Retail
The coronavirus pandemic has had devasting effects on the retail industry, from massive business losses to countless layoffs.…
Executive Viewpoints December 7
Are Your Frontline Workers Equipped for Holiday Order Fulfillment?
It’s no secret that ecommerce has been changing retail operations for years now — decades, really. Consumers can…
Executive Viewpoints December 4
How to Boost Retail Brand Loyalty With a Mobile App
82% of companies agree that retaining a customer is cheaper than acquiring a new one. In fact, the…
Executive Viewpoints December 4Top Stories
