Leveraging Marketing Attribution for Both Ecommerce and In-Store Foot Traffic
Just because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many…
Executive Viewpoints June 11
Latest In: Executive Viewpoints
Every Retail Worker is Now a Supply Chain Worker
Traditional retailers across the country have been playing catch-up for decades, trying to meet the changing needs of…
Executive Viewpoints June 10
A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business
According to Coresight Research’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617…
Executive Viewpoints June 9
4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment
Consumers are spending more money online than they do in brick-and-mortar stores, particularly during the busy holiday season.…
Executive Viewpoints June 8
How Traceability Promotes Ethical Sourcing in the World of Fashion
Ethical sourcing is a key tenet of corporate social responsibility in the fashion industry and ensures fashion brands…
Executive Viewpoints June 7
Assessing Marketer Readiness for the Privacy-First Digital Era
A major chapter of the digital era is morphing into a new one. From Google’s elimination of third-party…
Executive Viewpoints June 7
Contactless Voice Payment Technology: A Retail Strategy for Bringing Customers Back In-Store
Voice recognition technology has moved beyond the realm of checking the weather and playing music. Pandemic-fueled digital commerce…
Executive Viewpoints June 4
Empathy Won Out in 2020 — Now Can CXOs Close the Experience Gap?
With vaccines rolling out and restrictions rolling back, retailers are pivoting once again. Now, retail CXOs need to…
Executive Viewpoints June 4
The Death of Retargeting and the Advent of In-Session Marketing
Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you…
Executive Viewpoints June 3Top Stories
