Latest In: Executive Viewpoints

chatbot Enterprise Bot Executive ViewPoints Pranay Jain

AI-Powered Chatbots: How the Pandemic Fueled Innovation

There was a time when automation in the retail space meant autonomous point-of-sale checkouts, and chatbots were reserved…

Executive Viewpoints October 29
Executive ViewPoints Hani Weiss Majid Al Futtaim Retail sustainability

Sustainable Development in Retail: Measuring What Matters

Sustainability matters to the modern consumer to a far greater degree than most retailers are willing to admit.…

Executive Viewpoints October 28
Dilyan Kovachev Executive ViewPoints touch points treasure data

Which Multi-Touch Attribution Model is Right for Your Retail Brand?

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing…

Executive Viewpoints October 27
Capgemini North America Danielle Savin Executive ViewPoints personalization

Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many…

Executive Viewpoints October 26
5g eggplant Executive ViewPoints Gareth Smith

How 5G Will Power a New Retail Experience

The rollout of 5G has the potential to transform the retail industry by ushering in a new era…

Executive Viewpoints October 25
Alina Tytarenko customer acquisition SE Ranking

Brands Must Become More Strategic in Times of Rising Customer Acquisition Costs

The dominance of online shopping has intensified competition between retailers, leading to increased CPC and advertising costs. According…

Executive Viewpoints October 25
Anastasiia Lastovetska Executive ViewPoints MLSDev website

Best Practices for Custom Website Development for Ecommerce

Building an ecommerce website can be very profitable and fun. However, if you have no idea what design…

Executive Viewpoints October 22
convenience stores jake bolling skupos

What Digitization Means for Independent C-Stores

Doing business as a convenience retailer has always meant staying ingrained in the C-store space while simultaneously keeping…

Executive Viewpoints October 22
Executive ViewPoints holiday 2021 John Dee Placewise Americas shortage

Will Inventory Challenges be the ‘Grinch’ That Steals This Holiday?

Since the early days of the COVID-19 crisis, consumers have experienced product shortages at their local retailers. Panic…

Executive Viewpoints October 21
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