Combating Climate Change as a Retailer
Increasingly often we ask ourselves, who is responsible for leading the charge on combating climate change? Is it…
Executive Viewpoints November 15
Latest In: Executive Viewpoints
Facts and Myths About Video Marketing — The Holiday Edition
Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic,…
Executive Viewpoints November 15
Overcoming Logistical Pain Points in Ecommerce
Between the accelerated industry growth sparked by the pandemic and steep customer expectations thanks to the “Amazon effect,”…
Executive Viewpoints November 12
Actions Speak Louder Than Views
When it comes to measuring the success of an advertising campaign, there are many KPIs and metrics that…
Executive Viewpoints November 12
Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season
It’s never too early to start preparing for the holiday shopping season, especially this year as brands and…
Executive Viewpoints November 12
As Holidays Draw Near, Preparedness Training is Critical for Worker Safety and Security
We’re nearing the holidays, and what is often dubbed the “most wonderful time of the year” in the…
Executive Viewpoints November 11
Last Call for Sustainability: Imperatives for Change in the Retail and CPG Industry
As world leaders gather for COP26 in Glasgow against the backdrop of the recent declaration of ‘code red…
Executive Viewpoints November 10
The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences
For retailers, marketplaces are the new shop window. And today’s brands have moments — not minutes — to…
Executive Viewpoints November 9
4 Digital Experience Strategies Retailers Should Consider for 2022
Creating impactful digital experiences that delight customers can be daunting, even for the largest brands. More is better…
Executive Viewpoints November 8Top Stories
