Latest In: Executive Viewpoints

bots Executive ViewPoints Reblaze Tzury Bar Yochay

Bots are Threatening Ecommerce Sites — Here’s How to Protect Against Them

Ecommerce sales are projected to reach $908.73 billion this year as pandemic conditions favor online interactions. Many businesses…

Executive Viewpoints December 2
Executive ViewPoints last mile Mark Robinson

2022 Predictions: Shipping Experience Will be the Key to Retail and Ecommerce Success

The pandemic has brought about long-term changes for both business operations and consumer expectations, and 2021 taught us…

Executive Viewpoints December 1
authenticity Executive ViewPoints Jordan Glazier Wildfire Systems

Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms…

Executive Viewpoints November 30
Brian Wilson cart abandonment Executive ViewPoints SlickText

Using SMS to Rescue an Abandoned Cart

We’re likely all guilty of filling an online shopping cart and not following through to make the purchase…

Executive Viewpoints November 29
Ashley Lapin Current Forward Executive ViewPoints gen z

Top 5 Ways Retail Brands Can Win with Gen Z

As we look at what is filling the diminishing role that religion plays in the lives of Gen…

Executive Viewpoints November 29
digital video Executive ViewPoints Inflow Mike Belasco

5 Short-Form Video Marketing Best Practices for Online Retailers

Thanks to the rise of TikTok, short-form videos have exploded in popularity over the last few years —…

Executive Viewpoints November 26
Arcules Executive ViewPoints Nigel Waterton security

The Cloud in Retail: Transforming the Use of Video in Stores

One of the most significant trends over the past several years has been the adoption of cloud-based services,…

Executive Viewpoints November 26
axis communications Executive ViewPoints Hedgie Bartol security

Keeping Stores Safe Amid the Autonomous Retail Revolution

Autonomous retail technology is on the rise, with innovations like Amazon’s “Just Walk Out” technology already leapfrogging past…

Executive Viewpoints November 24
direct to consumer Executive ViewPoints January Digital Tierney Wilson

How Not to Build DTC Retail Wrong

Ten years ago, brands had a fear of upsetting wholesale partnerships. Beholden to industry powerhouses like Neiman Marcus…

Executive Viewpoints November 23
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