4 Digital Experience Strategies Retailers Should Consider for 2022
Creating impactful digital experiences that delight customers can be daunting, even for the largest brands. More is better…
Executive Viewpoints November 8
Latest In: Executive Viewpoints
Retail and Fashion Technology: Can Using Artificial Intelligence Lead to Intellectual Property Infringement?
The short answer is, yes. As retail and fashion companies increasingly use artificial intelligence (AI) and machine learning…
Executive Viewpoints November 5
Leveraging an Integrated Digital Marketing Campaign this Holiday Season
Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11%…
Executive Viewpoints November 5
Want to Nail the Art of Making Sales Entertaining? Here’s How, According to the Experts
The very nature of the modern ecommerce market means brands have to constantly evolve to meet the expectations…
Executive Viewpoints November 4
Brands and Consumers: How TikTok is Changing the Dynamics
Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing…
Executive Viewpoints November 3
How Recommendations can Help Retailers Build a Deeper Relationship With Their Customers
Online retail is a competitive scene. To offer simple product recommendations — such as “customers who bought this…
Executive Viewpoints November 3
Engaging Customers Beyond the Point of Sale with Mobile Marketing
Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white…
Executive Viewpoints November 2
Actions Speak Louder Than Views
When it comes to measuring the success of an advertising campaign, there are many KPIs and metrics that…
Executive Viewpoints November 1
How to Build Ecommerce Experiences for the Metaverse
The COVID-19 pandemic has made consumers expect much more from retailers. If it’s not omnichannel, it’s not good…
Executive Viewpoints November 1Top Stories
